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.. Date - 16-03-2012

..Type de contrat CDI
.. Société British American Tobacco Algérie
.. Lieu de travail Alger
.. Expérience Intermédiaire
  Distribution Operations Manager


To develop and manage effective distribution systems interms of logistics, warehousing, stock management and better distribution in the regions that meet business objectives. To ensure distribution infrastructure is fit for purposes and helps overall distribution performance for the business.


- Define distribution requirements and structure (e.g. warehousing, picking, transportation etc.) to ensure that availability is maximised in line with market demands and trade channels.

- Plan/ manage distribution activities according to strategic directions - Manage secondary supply chain, including warehouses/ distribution centres, transportation fleet, and sales fleet

- Define inventory levels to be practiced by customers.

- Define guidelines and systems for delivery and planning, and train field force in order to ensure effective utilisation of IT systems to manage and report sales and stocks.

- Define delivery routes for all key customers.

- Provide distribution guidance to regional depot teams, supporting them in their day-to-day distribution activities

- Assist Head of Trade in the definition and development of building top notch distribution

- Manage budget for the secondary supply chain – depot implementation budget.

- Propose goals and KPIs for the distribution activities and track ongoing results.

- Gather/ generate innovative ideas related to distribution activities and better distribution management..

- Give weekly and monthly reports on stocks at different warehouses and reports.

- Ensure proper integration between SC, TM&D and Marketing Finance to achieve synergies in demand and stock managements.


I. Context/Environment

The trading environment of the tobacco category is changing due to increased trade specialisation, concentration of decision power, growth in internationalism and the increased use of technology. To gain competitive advantage and to enhance brand, volume and profit performance trade marketing organisations need to successfully implement excellent distribution systems and management. The role of the DOM is created to ensure that we deliver the highest level of efficiency in the supply of our products (planning- commercial logistics-coordination) for different regional markets, whilst reducing the resource draw on TM&D to allow them to focus on generating volume growth.

The overall role of the Distribution Operations Manager is to measurably increase the focus and yield of marketing investment by driving the strategic planning and decision making process through actionable understanding of distribution needs and structure in market place.

Knowledge, Skills & Experience

Required :

• Solid field experience with approx. 2/3 years experience at a Managerial level in a FMCG company that has incorporated a trade channel and strong distribution management approach.
• University graduate with strong business skills.
• High level of attention to detail, thorough analytical skills, rational decision making, objectivity, creativity and good negotiation capacity
• Experience in distribution management.
• Strong influencing and interpersonal skills and being a ‘team player’ is essential
• Good communicator
• Business planning acumen and ability
• French, Arabic and English .
Desirable :
- Trade experience
- Consumer marketing experience, specifically in the area of promotions
- Understanding of financial key performance indictators (profit, contribution, value of sales, cash flow..)

Key Success Factors

1. The accurate and timely delivery of short and long term factors impacing distribution
2. The extent to which an integrated top notch distribution is built and recognized.
3. Excellence in distribution management .
4. Marketing information is both available and used effectively for business decision making process.
5. Able to effectively manage the implementation of Trade Marketing Systems
6. Initiative to learn and implement new computer Software for distribution management.
7. Timely and accurate reporting on Key business Performance indicators
8.Ensure no OOS in all regional markets
9. Minimum, if any, write offs due to overstocking or logistical issues.
10. A solid control environment
11. Leadership success

iv. Working Relationships


• BATA Leadership Team
• TM&D Team
• Demand and IT Team
• Finance Teams
• All EMF Participants
• Area and regional Team
• Supply Chain Partners (e.g. Distributors)
• Government bodies & stakeholders.
• 0ther FMCG players

v. Additional Comments

• .Flexibility in working hours.
• Ability to work under pressure and to meet strict deadlines.
• Accuracy in figure work. Any errors may lead to huge negative implications
• Clear understanding of distribution dynamics and secondary logistics

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